People hate alarm clocks. The best of them will have a sound that isn’t too harsh but one that is loud enough to awaken you from a deep sleep. Even then, it’s usually an unpleasant experience to wake up to the sound of an alarm, rather than to awaken naturally.
The Sensorwake, a new alarm clock, hopes to change that. Citing studies that show that our brains respond strongly to smells as well as sounds, the Sensorwake uses a gentle sound along with various scents to waken you from your sleep.
Originally offered via Kickstarter, the Sensorwake is a digital clock that uses small cartridges that contain…something that puts off a scent. The company said that in tests, 100% of the test subjects were awakened within 2 minutes using their clock.
The clock measures about 4 inches on a side, and comes with a single cartridge. You can choose from a variety of scents, and the current list includes:
The company’s FAQ page did not mention whether any particular scent was more effective at waking people up than any other, so it can be assumed that they’re all about equally good at doing the job.
It takes 2-3 minutes for the average sleeper to wake up using the Sensorwake, which also makes a sound at alarm time. Each cartridge lasts approximately 30 days, at which point you can discard it or recycle it. You can buy the clock with a single cartridge or you can buy it along with a package of 6 at a somewhat discounted price.
The basic price for the clock is $79 and the bundle with 6 scents is currently a bit over $100.
Based on the success of the Sensorwake, the company is now striving for bigger and better things. The company is now targeting children and licensing products that are tied to major motion pictures, including Frozen, and Despicable Me.
The latter includes a banana scent, which is presumably going to remind waking children of that film’s Minions. Also in the work is a Barbie-related clock, though I’m not sure exactly what Barbie is supposed to smell like. Plastic, I suppose.
The nice thing about such licensing is that there are new movies coming along all the time, so there will always be new marketing opportunities. Plus, unlike regular alarm clocks, which you buy once, with these clocks you get to continue buying new aroma cartridges.
While they’re relatively inexpensive at $5-$6 each, that adds up after a while, and works out to about $75 per year…per child.
Keep in mind that if you have more than one child, they’re each likely going to want their own alarm clock. If one wants a Despicable Me clock, the other will likely want a Frozen clock.
Looks like a good moneymaking opportunity.
If you’re interested in learning more about how the Sensorwake and Bescent (the children’s line) of clocks works and what sort of availability there will be, this PDF can likely help.
If you’re having trouble waking up in the morning, a clock with a pleasant scent is probably a good way to go.